Wednesday, February 23, 2011
Manila Now: PIFS 2011
The Philippine International Furniture Show (PIFS) is a must-see event that showcases local furniture and decor design to the world market. This is held annually in Manila which targets mainly the foreign trade buyers and importers. The Philippines had a strong market two decades ago when the demand for furniture was strong in the United States and Europe. In the past years though, due to the global economic crises and with the entry of China in the furniture industry (known for it's cheap and abundant labor), the export market has been experiencing a slow down. This year, the furniture industry is renewed with the positive economic growth rate brought on by the present administration. The furniture exhibitors are also going "green" this year to align with the worldwide awareness on environmental protection. I am quite excited at the new designs that will be showcased in this show, especially now that our homegrown local designers are really competitive with their designs.
The Philippine International Furniture Show 2011, Manila Now is organized by the Chamber of Furniture Industries of The Philippines (CFIP). It will be held at the SMX Convention Center, SM Mall of Asia Complex, Manila on March 3 to 6, 2011. You can visit their website at http://www.pifshow.com/ for more information.